In my last few articles I discussed how email lists can be used to complement your eBay ebook business. In my next series of articles I will be discuss how the platform of blogging can be used to help promote your eBay ebook business. In this particular article I am going to discuss what you need to consider before you start blogging.
As I have mentioned before a typical eBay ebook sale is usually a very simple process with no incentive for your customer to return. They purchase the ebook, they receive the ebook, they leave you positive feedback and then they go away to read the ebook. If you can extend this process and provide your readers with motivation to return, then you improve your chances of repeat custom and have more chances to build trust and build your brand.
Blogs are an excellent way to achieve this as they are easily manageable, interactive and current. If your readers enjoy the content you are providing for them they will keep coming back, allowing you to guide them back to your eBay ebook store. But what will you need to consider before you begin blogging?
1) BLOGGING PLATFORM: eBay have recently started their own blog service allowing you to host your blog on their website. Blogger and WordPress are two other services which allow you to create a blog. There are lots of other services availble aswell. Overall, you have to make the choice. You will have to check out the services and decide on the one you like best. I favour WordPress because you can keep full control of your blog and host it in your own webspace.
2) BLOGGING SUBJECT: What will you be blogging about? Apart from keeping your customers up to date with news from your eBay ebook store you will have to offer them some value on your blog. Otherwise there is no reason for them to keep coming back. Maybe you could write some articles about eBay? Perhaps you could seek out free ebooks with resell rights and provide these to customers? Maybe you could provide discounts on your products to those who read your blog? Maybe you can post news stories to your blog that may affect your customers. There are a lot of options here. All you need to do is choose one.
3) BLOGGING FREQUENCY: Although this isn't the only success factor, the more you post the more successful your blog will be. You therefore need to consider how critical your blog is going to be to your eBay ebook business and allocate adequate time towards posting. If you are going to rely heavily on your blog as a source of traffic, then you should be posting good content to your blog at least every two days. However, if you are using your blog as a more general source of news for customers less time will be required to maintain it.
Overall, blogging is a great way to keep your customers up to date, build trust, build a brand and generate repeat custom. A successful blog can also generate you lots of traffic from outside of eBay. Consider the above advice and then start blogging.
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